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TRADE DEVELOPMENT
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Through various business to business marketing activities, GTI manages your brand:

  • To ensure it is featured in the most appropriate tour-operators brochures (printed or on-line brochures)
  • Is better sold by trained & motivated travel agents

Typical campaigns GTI offers:

  • Paper & e-advertising campaign design including media buying in partnership with tour-operators
  • Sales manuals & other information - material conception & distribution
  • Paper and e-newsletters sent to targeted trade contacts from our unique database
  • Travel agent training sessions organized with a retail network or tour-operator
  • Famil tours, hotel inspections, general discovery tours or specific niche trips organized with a tour-operator or retail network
  • Sales calls, visits & missions
  • Brochure fulfilment
  • Dedicated hot-line for assistance to projects & product development
  • General networking & lobbying to build partnerships
  • Events at trade shows (booth design, agenda planning, media exposure)
  • Best-seller contest through paper & on-line promotion in cooperation with tour-operators and retail networks
  • E-learning programs for travel agents
  • Workshops & road-shows with key selected visitors (TO, incentive houses, travel agents, corporate buyers, trade press)

Road shows and trade events

Brochures