Through various public relations activities, GTI conveys a better image and knowledge of its clients brand vis-a-vis opinion leaders from the trade & consumer press (printed, radio, TV & web).

The immediate effect is:

• Opinion leaders push the demand to a wide and targeted audience through press coverage which
  
  • increases the number and quality of news stories about the clients brand
  • generates a high return on investment in terms of equivalent advertising value

Typical public relations activity GTI offers

• Create and distribute press kits, releases & paper and e-newsletters for the trade & consumer press
• Organize press conferences, launches and events
• Organize individual & group press trips with key selected journalists from consumer & trade press
• Movie & fashion shootings
• Assistance with travel book writing
• Offer the press a permanent photo library, information research service & assistance for any project through personnal contacts and GTI website (coming soon)
• 24 hours a day task force for crisis communication
• Organize or create benefit from PR events with strong media impact to build image of clients brand