Taking the benefit of the presence around ITB-Berlin of a strong delegation of Zambian tourism stakeholders...

...(hotels, DMCs, institutions) in Europe, Zambia Tourism Board appointed Global Tourism Interface agencies based in France (Hills Balfour Synergy –UK, Mangum Hills Balfour-Germany, Interface Tourism France, Interface Tourism Spain) for organizing a road-show starting in Paris/France March 3^rd (press point + travel agents/TO workshop), followed March 4^th in London/UK by a media hour + networking session and diner wit British industry and the enriched few day later on Monday 8^th by a trade industry workshop in Madrid/Spain. A press conference organized the opening day of ITB-Berlin March 10^th is closing this European tour and opens a successful travel show.